Some of the business skills that you need to have are, selling, marketing, networking, team building and system building. If you have these skills, you would be able to succeed even with a mediocre product.
When we talk about selling; it includes selling your idea to investors to fund your business idea, selling to your suppliers to give you goods on consignment or credit, selling to your employees why they must work with you, selling to your loved ones why they have to support you in your new venture. So it's not just about selling to your customers.
Marketing is where you leverage on the media and sell to many via advertisement. Knowing how to advertise is very important. One of the main reason why I failed in my previous business is the lack of this skill. I remember placing a 2 page advertisement and had 2 phone response and zero sale. As you can see, this is a very expensive lesson. I have improved my skills a thousand times since investing in a seminar on marketing by the renown marketing guru, Jay Abraham.
Knowing how and where to network is also very important in business. Going to paid seminars is where I network with people with the same mindset and commitment to succeed in life. This is were I realised that the rich are life long learners and they are humble and open minded to want to learn from people who are more successful than them in different fields. Monkey see, monkey do, just do what the rich do and you will be rich eventually. I tap into their mindset, learn from them, stay positive like them, network with the people that they network with and do what they do. Most of them have the right information to help you to be rich. If they trust you, they will share with you Yes, it is that simple.
Team building is where you can leverage on other people's expertise and let others leverage on your expertise. One of the keys to succeed as a team is TRUST and it takes time to build trust. I am really blessed that I have found a team of people that are committed to our cause and that I can trust. It takes time and many learning experiences before you find a good team.
Once you have the right people, you have to put them in the right seat and build a system around it. Everyone has a role to play in the system. I only do what I am good at and let the rest do what they are good at. As a team we are able to add a lot more value to people and in return, we get paid very well.
We teach all the above skills in our Entrepreneur Action Program in Singapore, if you would like to attend a free preview, you can call my office at 62210090 to register.
See you next week.
